August 1, 2010

Core Competencies in the IM world

You can open any forum on the topic of web design and you will find topics of how to build an internet business. These topics may range from building a virtual realestate of sites to promoting adsense sites to affiliate marketing, and article marketing. You name it on the web and someone has pretty much figured out how to market to that niche and make a little money. A lot of these people will also sell you their secrets for a price.

This inundates a lot of new people hoping to derive a living from the internet as there are just so many paths to follow. Which is the right path, what will work? I see so many posts around that show this level of confusion in many of the forums. Seems like every other day there is someone who is posting telling about all the different things they have tried but without earning any if not very little money for those efforts.

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Stop taking shortcuts

I don’t know if I’m alone in this or not, but sometimes I try to take shortcuts. I bet a lot of people do. Its taken me a while to realize this but in the Internet Business, don’t do it. I’m not saying that you should not try to automate as much as possible and use the tools at your hands to make your tasks more efficient, just don’t take certain shortcuts. [Read more...]

Web 2.0 and Social bookmarking

There has been a lot of hype lately on various forums about the Death of Internet marketing and the Death of Crap products and a host of others. I think what we are seeing here is a change in the web that is directly related to the new Web 2.0 and social bookmarking craze. I had a long conversation with my wife today about this topic ( she is a psychologist). We spoke at length and came up with some ideas as to why this may be. People on the web are changing. At one time people used the internet to do research on topics that interested them and they still do that and will continue for a long time, but things are becoming different. People are now wanting to interact more with other people who have similar interests. Social sites such as MySpace and YouTube.com have become hugely popular over the past couple of years. Niche forums are more popular than ever before and you can even see this with the popularity of sites like Digg.com and StumbleUpon. These sites allow people to vote and share articles and stories that are of interest to them. This means that the people of the internet will start to determine what the internet becomes.

Marketers are part of those people, but if they are only selling products and not actually contributing useful information to the rest of the net then they will not be as popular. Things have to change. The era of cookie cutter sales letters determined to separate as many users from their money as soon as possible by selling the dream of easy internet riches are coming to an end. Quality sites have ruled the net since its infancy and that will continue. Its nto enough to just build it and they will come. You must build quality and add value and they will vote for you when they come so others will come.