There have been a host of people talking on various forums and even an eBook written about the impending doom of Internet Marketing. I have read Mike F’s book and I also read a new sales letter today at http://www.thedeathofcrap.com/ which seems to be more along the lines of what I believe. In fact I think we are seeing a massive change in the way things are done from here on out. The Guru’s need to wake up, the days of seducing newbies with promises of instant wealth are coming to an end. Mike did get a few things right in his book and even the unknown author of the last book has some very good ideas and make some good points. The newbies are learning, but are they learning the right things?
I’ve done a lot of soul searching the past few months and I’ve come to a few conclusions. I know in my heart I am right as my conclusions have been proved time and time again on the web. If people intend on earning a living on the Internet, then you need to go back to the basics.
Don’t’ chase the latest fad just because a Guru tells you to. Don’t be seduced by the promises of fast bucks. Don’t buy the dream. Think critically about where you want to be and then devise an ethical plan to get there. Make sure you can live with your decisions. Making a fast buck is not worth your identity, give value to your customers and they will thank you for it.
