I mentioned yesterday that I had been reading some of Seth Godin’s stuff on the web and had decided to read his book, The Dip. Well I went last night and wound up buying three of his titles. The Dip, Small is the Next Big, and The Purple Cow all came home with me. I just could not really decide. The Dip is a fairly small book and I read the majority of it while I was waiting for my wife to find a book. I could have put it down and not purchased it but I wanted to read the rest of it and I figured I needed a copy to post a review. I finished it off last night and my head has been spinning ever since. [Read more...]
The Dip
May 27, 2007 By Leave a Comment
I’ve been reading some of Seth Godin’s work lately and I’m amazed by how much information he provides. A lot more than most of the 97 dollar eBooks a lot of people offer. I came across a post about his book “The Dip” and it looks to be full of great information that a lot of marketers can use. I have not read the book yet, but I will be going to buy it soon as I need something to read tomorrow while I’m relaxing by the pool tending the barbecue.
It occurs to me that this is what is wrong with a lot of marketers. So many people get out there and try some new tactic to earn a living on the net. Whether the tactic is valid or not we’ll just suppose it is a valid technique and will earn money if executed properly. But here is the problem most people won’t see it through the dip. Just because something works for one person does not mean it will work exactly for you. You may obtain some initial success, but there will also be downturns. [Read more...]
Tips for creating a better blog
May 27, 2007 By Leave a Comment
I was reading an article over at GrayWolf’s SEO Blog on optimizing your WordPress install for search engines and as I was following his advice on optimizing your blog by only using one category for each post, I realized something else.
I’ve always been pretty bad about adding multiple categories for posts as I assumed this would help me have more routes into my blog, but at the same time I was creating duplicate content in the Google bot’s eyes. So I decided to correct my mistake. That is tip one.
Tip two — [Read more...]
