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Keyword Elite 2 Review

August 24, 2009 By Bruce Hopkins 3 Comments

I’m not sure if you have been watching the upcoming launch of the new version of Keyword Elite 2.0, but this program is really impressing me. I for one will be one of the first to pick up a copy when the doors open tomorrow. I don’t normally jump on any product like this. I normally wait until its been out a while and listen to others reviews, but I’ve been watching the videos on the website and I’m totally impressed. I’m a fan of Market Samurai for keyword research but the results are limited as you can only search for results from Google with it. Keyword Elite 2.0 solves that problem as it allows you to target particular search engines.

Couple this with the ability to dissect the adwords campaigns with the ability to search for CPA offers across networks and you have a real money maker. If you are serious about earning some serious money online then this is going to be one of the must have tools for niche research. Check out the videos on the product website and you will really be impressed with the features available.

Filed Under: Affiliate Marketing Tagged With: , , , ,

Do attractive women sell better online?

August 22, 2009 By Bruce Hopkins 7 Comments

This is a warning some people may think the following as sexist, but really its all about marketing. I know a lot of people as they are selling online will use images of attractive females to hopefully entice a response and get a sell, but does this really work? The reason I ask is because there was just a story on Fox and Friends about a study done in Australia about this very subject.

According to the study women between the ages of 18 and 35 where less likely to purchase from a female salesperson who may have been considered more attractive than them. They even asked a profiler on the show about this and she agreed. As a marketer my ears immediately perked up when I heard this as it goes against what most people will tell you about images of people.

Well asking my wife who is a little out of the studied demographic about how she would feel. She said that in some instances this may not be true. She said if she was purchasing a beauty product then its likely she would purchase form an attractive person, but at the same time if the female started flirting and perhaps her husband( me) was present then she would probably change her mind.

So what is the point? As marketers we need to understand our audience. If you understand your audience then you are much more likely to create sales copy that speaks to that person. If you speak to the person and connect with them then you are much more likely to convert. After all conversions are what we are all after, correct? It does not matter how much traffic you drive to any offer, if its not converting then you may as well not have the traffic at all.

So test your market, understand who is visiting your website and your conversions will have to increase. This is just common sense, but many marketers miss this point. They write copy like they would like to read it, but that does not always work. Understand your target demographic and you will make more money. If that female picture needs to be something else, then understand that and change it. Don’t just follow the current trend. Break out on your own and as Seth Godin says, be a purple cow.

Filed Under: Internet Marketing, making money Tagged With: , , , , , ,

My views on Internet Marketing Conferences

August 21, 2009 By Bruce Hopkins Leave a Comment

Since I started working fulltime online, I’ve been to several Internet Marketing conferences. If I had written this post a year ago, I would have said these where a waste of time. Of course I had never been to one so I would not have been talking about actual experience. Well I’ve been to two conferences in the past month. The first was Stompernet here in Atlanta held a couple of weeks ago and today I went to the World Internet Marketing conference, also in Atlanta.

Both of these were very useful. Of course these are designed to get you to buy something, but there is also a lot of good information shared at these meetings. I only went today to the World Internet Marketers conference so I can’t really comment on which was better, they both have their strengths. I still have not decided whether I’ll go back to the conference tomorrow. Perry Belcher is speaking and even though he is speaking on Social Media and not PPC, I may need to hear him.

Stompernet was a great experience even though it gave me some information overload. I learned so much at it that I could not even start to describe all the benefits. The easiest thing is if you have a chance to attend a Stompernet Conference, just go. I’ve got so many ideas about how to improve my online business that it will take me months to implement just half of them. I got so many good ideas, you will start to see a change in me very soon. I’m not going to leave the No Nonsense theme, jsut refine it. I’ll post more on that later.

Well back to the world Internet Conference. I was late to it today and only got to listen to a couple of speakers. One was Carrie Wilkerson and I really enjoyed her presentation. She seems real and down to earth. She has branded herself as the Barefoot Executive and has had a lot of success in just a little while online.

She said one thing in her presentation that resonated with me. Don’t wait until everything is perfect, just do it. It does not matter if you are writing an ebook product, affiliate marketing, trend blogging or what ever. Just do it. I know I’m guilty of procrastination from time to time and I’m sure most people who decide to work online do procrastinate. This is because there is so much information coming at you all the time. Its hard to stay focused. Since I lost the day job, I’ve become more focused, but no where to the point I need to be.

If you are struggling to make some money online then just get out there and do something. don’t wait until its perfect to start as that will never happen. Just get out there and do something. Anything you do today will help you reach your goals tomorrow.

By the way if you are not a member of my list, make sure you get on it. I’ve got a special gift coming very soon to people who are on my inner circle.

Filed Under: Internet Marketing Tagged With: , , , , ,
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