May 17, 2012

Generating Traffic to Blogs

I have not written about traffic generation in quite a while. I read the posts I made on this a couple of years ago and realized how much my views how changed over the past couple of years. While the post is still relevant, my techniques for generating traffic have evolved over the years. The techniques listed on the Traffic Generation pages are still valid, they are just not near complete. After reading the post again I would say these are good techniques for starting a blog and getting it ready for traffic, but there are a lot more methods that are very effective for really bumping up your traffic.

I got to thinking about this from a meeting I had this weekend and the subject of traffic came up. Traffic is something everyone needs if you are going to make money on the internet, but traffic alone is not enough. A better term would be to say targeted traffic, because traffic alone is not enough for you to make money. For you to make money from your website you need targeted traffic. Personally I would prefer to have 1000 visitors who where interested in buying something from me then to have a million visitors who could care less about my offerings. I’ll make more money off the 1000. All a million untargeted visitors will do is to increase your hosting costs. I will have to quantify this because if you are getting advertising dollars by the CPM, then more would make more money, but lets assume for this discussion that you are earning your money from Affiliate type programs or selling your own product.

Okay so how do I build traffic today. There are a few tips that can help you no matter what the niche you are targeting.

Twitter – Twitter is a great way to generate traffic. Of course its also easy to make this traffic un targeted. Building a twitter following should be exact. Don’t just follow anyone on twitter. Take a look at the topics they have commented on and then follow the ones who tweet about the topics of your site. As these people follow you back then they will be interested in what you have to say. Once you have a targeted following on twitter, then you can tweet your blog post and people will come to your site from Twitter. You can even find Wodpress plugins that will automatically send Tweets to your account every time you make a blog post. I send a tweet to twitter everytime I post and it always brings me a decent amount of traffic, plus considering that Google just loves to crawl Twitter pages it helps with getting the Google bot to come by can check out your new content.

Facebook – A lot of people use Facebook as a way to stay in touch with others, but you can use it to drive traffic to your sites. A couple of features that you should be using is to incorporate your facebook and twitter accounts. Also make sure you add your blog’s RSS feed to your facebook account. These two things can help you a lot with generating traffic. Of course you need friends on your facebook account for this to help. A great way to get a lot of friends is to spend some time on facebook apps which encourage you to have friends. Be A tycoon is great for this, but you have to be careful because that is an addictive game and you may spend too much time playing the game instead of working.

In fact there are many different social media sites which you can add your RSS feeds to. Adding your RSS feeds is another great way to build up traffic to your site. I have a software app RSS Blogs that I use for this. It allows me to easily submit my feeds to a lot of directories. I also use SENuke for this purpose, but RSS blogs is targeted for just RSS feeds so its a little better for this task.

SeNuke – SeNuke is another software package I use to generate traffic. It really helps me to dominate the Search Engines for almost any term I decide I want to target. I will mention that SeNuke is a little gray hat so you have to be careful when using it on your money sites. I prefer to utilize SeNuke to build up sites that are pointing to my main sites. Regardless of how you use it, you can really bump up the traffic to a site with this software.

There are quite a few other ways you can increase your traffic, but I’ll save those for another post.

Understanding Trend Blogging

Long term readers of this blog know I have a bunch of blogs besides this one and on several of those I practice trend blogging. I’ve thought several times of writing about trend blogging, but I always thought I should probably create a product on this topic. I’ve seen a couple of products on how to do trend blogging and I’ve even read some blog posts on the subject, but non of them have really encompassed the subject well to my experiences.

Some of the suggestions I’ve seen is to watch the Hot Trends and then create a blogger blog or Squidoo lens on the current topic. The main idea in these types of strategies is to hope Google comes along and ranks your blogger blog. Personally I don’t think this is a valid strategy. It can sometimes takes days before a new blog is indexed and by then the hot trend is normally over. I’ve also seen people who set up autoblogs with various plugins that will monitor the trends and scrap related posts from around the web. Well  this sort of works, even though it does not really convey a moral attitude to blogging as you are basically stealing someone else’s work.

Now saying that I might as well confess that I’ve done this. It can pull in some traffic and you can make some money, but its not really anything to build a business on, not to mention you will either get a DCMA request for stealing content and eventually Google is going to deindex the site and you won’t make any money no matter how many posts you make.

The other way and the method I’ve been able to successfully use to create a stable income from Trend blogs is to have a generic domain name and then manually monitoring the trends throughout the day and then writing short or sometimes long unique posts on the subject. I’ve found this to be the best way, but it does require a good amount of work, but the cool thing is once you build a site up in this manner then you have continued traffic from the search engines to content which is not even on the hot trends any longer.

If you look at the Huffington Post and analyze it then you should realize their main strategy is following trends. Now some people may say they are a news site and that is true as most trend blogs will contain a lot of news type stories as that is the type of topics that come up in trends more than anything else.

Of course there is a little more to this than just posting reviews of news stories and this area is where I differ in my approach. I may put together a little report and just give it away to my subscribers. I had thought of doing this and selling it, but giving it away would be better. I’ll try to get to work on this during the coming week and explain my methods for Trend Blogging.