There is an interesting post on Andy Beal’s Marketing Blog today that provides some insite into the role social media may pay in buying decisions. Since the focus of the post was on purchasing decisions are Information Technology type purchases. I’m not sure where the data came from, but as someone who would be in the IT Decision maker category, I know I’m not as apt to look at reviews from social sites and I’m not positive others in my profession would either. I’m not sure if forums would fall in the Social Media category, but I do tend to read a lot about a product from posts made on a related forum.
If you are marketing to anyone not only IT people you may want to take a look at the article and investigate if perhaps you should start using this medium to help you market more effectively.
[tags]social media, forums, marketing, blog marketing[/tags]Â
