Internet Marketing Archives

Do attractive women sell better online?

This is a warning some people may think the following as sexist, but really its all about marketing. I know a lot of people as they are selling online will use images of attractive females to hopefully entice a response and get a sell, but does this really work? The reason I ask is because there was just a story on Fox and Friends about a study done in Australia about this very subject.

According to the study women between the ages of 18 and 35 where less likely to purchase from a female salesperson who may have been considered more attractive than them. They even asked a profiler on the show about this and she agreed. As a marketer my ears immediately perked up when I heard this as it goes against what most people will tell you about images of people.

Well asking my wife who is a little out of the studied demographic about how she would feel. She said that in some instances this may not be true. She said if she was purchasing a beauty product then its likely she would purchase form an attractive person, but at the same time if the female started flirting and perhaps her husband( me) was present then she would probably change her mind.

So what is the point? As marketers we need to understand our audience. If you understand your audience then you are much more likely to create sales copy that speaks to that person. If you speak to the person and connect with them then you are much more likely to convert. After all conversions are what we are all after, correct? It does not matter how much traffic you drive to any offer, if its not converting then you may as well not have the traffic at all.

So test your market, understand who is visiting your website and your conversions will have to increase. This is just common sense, but many marketers miss this point. They write copy like they would like to read it, but that does not always work. Understand your target demographic and you will make more money. If that female picture needs to be something else, then understand that and change it. Don’t just follow the current trend. Break out on your own and as Seth Godin says, be a purple cow.

Since I started working fulltime online, I’ve been to several Internet Marketing conferences. If I had written this post a year ago, I would have said these where a waste of time. Of course I had never been to one so I would not have been talking about actual experience. Well I’ve been to two conferences in the past month. The first was Stompernet here in Atlanta held a couple of weeks ago and today I went to the World Internet Marketing conference, also in Atlanta.

Both of these were very useful. Of course these are designed to get you to buy something, but there is also a lot of good information shared at these meetings. I only went today to the World Internet Marketers conference so I can’t really comment on which was better, they both have their strengths. I still have not decided whether I’ll go back to the conference tomorrow. Perry Belcher is speaking and even though he is speaking on Social Media and not PPC, I may need to hear him.

Stompernet was a great experience even though it gave me some information overload. I learned so much at it that I could not even start to describe all the benefits. The easiest thing is if you have a chance to attend a Stompernet Conference, just go. I’ve got so many ideas about how to improve my online business that it will take me months to implement just half of them. I got so many good ideas, you will start to see a change in me very soon. I’m not going to leave the No Nonsense theme, jsut refine it. I’ll post more on that later.

Well back to the world Internet Conference. I was late to it today and only got to listen to a couple of speakers. One was Carrie Wilkerson and I really enjoyed her presentation. She seems real and down to earth. She has branded herself as the Barefoot Executive and has had a lot of success in just a little while online.

She said one thing in her presentation that resonated with me. Don’t wait until everything is perfect, just do it. It does not matter if you are writing an ebook product, affiliate marketing, trend blogging or what ever. Just do it. I know I’m guilty of procrastination from time to time and I’m sure most people who decide to work online do procrastinate. This is because there is so much information coming at you all the time. Its hard to stay focused. Since I lost the day job, I’ve become more focused, but no where to the point I need to be.

If you are struggling to make some money online then just get out there and do something. don’t wait until its perfect to start as that will never happen. Just get out there and do something. Anything you do today will help you reach your goals tomorrow.

By the way if you are not a member of my list, make sure you get on it. I’ve got a special gift coming very soon to people who are on my inner circle.

$2049.43 with Adsense in a single day

Is it possible to still earn money with Adsense? A lot of the Gurus will say no, but I disagree. I’ve been trend blogging for a little over a year and I’ve learned a few things about this technique and it pays off for me. Now those of you who know me know I don’t normally talk about how much money I earn and exactly how I earn it, but this day really got me excited and I had to brag a little to my good friend Jay of Datmoney about the accomplishment. I promised Jay’s readers that I would show some proof, so here goes. The following shows a single day’s earning on Adsense and the majority of it is from a post I wrote over a year ago in about 15 minutes.

Adsense Graphic_Edited

This day was a couple of weeks ago and needless to say this was a good day. While I’ve had good days before I’ve never had a single day quite this good. Lets show one I took about 10AM this morning which shows the last 7 days. This one does not include the 2K listed above.

adsense7days_edited

Since I normally get the majority of my traffic in the late afternoon and evening today will likely turn out to be a $400-$500 dollar day. Now I realize I have not really told anyone how I did this. I did mention trend blogging, but its my method of trend blogging and for many it would not even be referred to as trend blogging.

I thought of just writing it out here on the site, but then people would read my methods and implement them causing competition for me, without me getting any benefit. So that is not going to work.

I did have an idea on how I can release some of these tips in the manner which stays in line with the mission of No Nonsense Internet Tips and still allows me to protect my strategy.

I purchased an autoresponder last year for a tax deduction, but haven’t really used it. It was one of those off the cuff purchases where I really did not have a plan for it, but bought it anyway. Well my accountant( who is also my wife) has been asking me about ROI for certain expenses including the autoresponder account. Well so now I can solve two problems at once. I will start sharing some of my better tips to people who subscribe to my list. I’m not saying I will not ever push you a product which I think you may be able to use, but I’m not like a lot of Internet Marketers where I have to push a product on you with every email. Nor will I email you every day. So if you want some of my strategies then look in the top right corner and subscribe to my list.

There is actually a couple of tips waiting right now in the queue that helps me with SEO and SE ranking for my posts right now. I will likely put together a step by step guide of how I set up a trend blog and get it to earning more than a couple of bucks a day on adsense soon. I do have a couple of items on my plate so I won’t have time to do this for a few weeks, but I will put it together and make it available to people who are loyal subscribers to my list.

Good luck to everyone in their blogging endeavors.

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