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Yahoo to Run Google Ads

April 12, 2008 By 6 Comments

Deal Book is reporting that Yahoo will run a trial of Google Adsense for Search on a small percentage of its search results. The move is reported to be an attempt at raising shareholder value and to allow Yahoo to demand more money from Microsoft with its bid for Yahoo.

Am I the only one who finds this weird? Yahoo has its one search platform and while it has not caught on in the industry like Google Adwords has it is a competitor to Adwords. I will admit that I don’t have a lot of experience with Yahoo Ads. I was accepted into the program early on and I ran it a little on a couple of sites, but the ads where not really relevant to the content on those sites so I removed it and put Adsense back on those sites. It appears really the main people this program has been able to attract and keep are those who have been removed from the Adsense program for what ever reason. Regardless of my lack of experience with Yahoo, this just seems like bad business. Why would they pump up revenue for a competitor. Perhaps decisions such as this are why they have put themselves in the position to be acquired in the first place. Maybe Yahoo should take Microsoft’s offer since it seems they don’t have the talent needed to run their own business.

I personally think this acquisition will help the marketers on the net, especially those of us who derive revenue from contextual based ads. Right now Google is the leader in this area and as a result are able to set the tone for the market. More competition in this area will possibly mean a higher cut of advertising revenue for the people who actually generate the revenue. Microsoft has not made a lot of progress with its ads program, but combining both what MS has and what little progress Yahoo has made, should require Google to offer more incentive to prevent publishers from jumping ship.

Of course there is also the chance the merger will allow Microsoft to regain some ground in this area. Microsoft has a habit of being late to the game with these types of items and then pulling out ahead and crushing the competition. With the additional eyeballs the Yahoo properties will give MS, they may be able to start their road to dominance on the net. Guess we’ll just need to wait and see what happens.

Filed Under: Internet Marketing, making money Tagged With: , , , , ,

Improving your earnings with PLR content

March 15, 2008 By 1 Comment

Lots of people shy away from PLR content for their websites. While I do agree that PLR articles can cause you some issues, its also a great way to utilize your time most effectively. I very rarely use private label articles on this blog, but I do use it a lot on other sites with success. Where a lot of people fail with PLR content is they are lazy. PLR articles by their very nature can be rewritten. This is the step that most people fail to do. PLR is meant to be a helper for creating content, not to be an all out method of not writing.

At the minimum you need to rewrite at least 25% of the article and I would say this number should be closer to 50% in order for you to receive the best result. There are some methods you can use to rewrite an article in a minimum of time.

  1. Rewrite the title — This is crucial and probably the most important part of rewriting. Choose a title that contains your keywords, but don’t accept the title as it is in the PLR article.
  2. If the article does not have  a summary paragraph then write one from scratch. This does not need to be very long. Just summarize the article in three to four sentences. Read the article and make your summary consistent with the article. One thing to keep in mind is once you go through the rest of the article you may need to revisit this summary and modify it based on what is changed through the rest of the process. You can do this part later, but I find that writing my summary first helps me with the rest of the process.
  3. Once you understand the article, then start rewriting paragraphs one at a time. Rewriting may include removing redundant content or just rewording sentences. The way I do this is to look at the paragraph and totally rewrite it above or below the current paragraph. One I’m through I just delete the original paragraph and move on to each paragraph.
  4. Once the paragraphs are modified I will write a conclusion which is pretty much a repeat of the summary with minor changes.

If you have done these things then PLR content can be a great method for increasing the content you have available for earning revenue on your site in the shortest and most economical method. Most PLR packages can be bought for only a few dollars and if you hang out in Internet Marketing forums such as DigitalPoint or the Warriors then you can find a lot of package for free. Keep in mind that the free packages you may find may need a little more rewriting before you realize the true potential. Good luck with your PLR rewriting efforts.

 

Filed Under: Blogging, Internet Marketing Tagged With: , , , , ,

Microsoft bid to buy Yahoo

February 6, 2008 By 3 Comments

Unless you’ve been under a rock the past few days then I’m sure you have read that Microsoft made a bid to purchase Yahoo for 44 billion dollars. I’ve read varying opinions on whether this is a good move or a bad move. I for one think it will be good for a lot of people. The main reason I see this as positive is it helps to put more pressure on Google. I’ve posted before that Google is getting a little to big for its own good and more competition will only mean it must continue to push the envelope and innovate.

This move also helps Microsoft gain a footing in the Social Media revolution an area where it does not have a lot of influence. Perhaps MS will be able to take MyBlogLog and turn it around. Don’t get me wrong I like MyBlogLog or at least I liked the idea, but lately its become pretty much a place for spammers and most of the announcements are rubbish. We’ll just have to see how this works out in the end and it may not even happen, but if it does then it could mean some good things down the road.

Filed Under: Internet Marketing Tagged With: , , ,
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