May 17, 2012

James Ray Trial

Well I was watching CNN at lunch and saw mention of the James Ray trial and how he broken down crying so hard that the judge had to dismiss the jury and give him time to compose himself. I don’t know if you’ve heard of this but this was a guy selling a self help program where three people died in his sweat lodge. This is not a story I’ve really kept up with and actually I would have probably forgotten about it except that every once in a while I visit the Salty Droid site and he has been keeping up with it pretty well.

Normally I wouldn’t waste my time on this sort of thing but this guy with his fake tears( yes he definitely looked like he was faking) really got to me. Considering the fact that he sold his expensive program to these people and three of them died listening to his advice, then he should be held responsible. I’m sick and tired of all these so called gurus. ( Secret I worked for one and they are not all that), selling people a fantasy and then not delivering on their promises. Seems like this is becoming more and more widespread and now Mr. Ray wants to be let off and have people feel sorry for him. I’m not one of those people. He killed three people. He destroyed their lives and the lives of their families and he needs to pay. Frankly I tihnk the manslaughter charge is lite in this case. They should be trying him for murder one in my humble opinion.

Go Big or Stay Small

Go big or stay small is a question which has been on my mind for a while. I could not verbalize it until yesterday but this pretty much sums up a lot of things with Internet Marketing. Its really a question we all should be asking ourselves in this life. We all have choices in our life and our businesses and those choices come down to this one phrase.

So do you grow big or stay small. Its really a simple question, but many people never answer it. And if you do answer it are you prepared to follow through on that plan. For example I don’t know anyone who would not say they wanted more traffic or more revenue in their internet business, but are they prepared for the more work. Most people are not prepared for this and in my opinion its the reason many people do not reach their full potential in Internet Marketing or in life in general.

I know this has been a problem of mine from time to time. When  I was in college I had some courses in psychology and sociology one term that was introduced in these courses was the concept of reference groups. According to the terms we all have reference groups of people we strive to become like. These are the people we admire and want to become part of. One of the easiest ways to achieve this is to hang out with the groups we want to become a part of in hope that the group will accept us.

Now in the Internet Marketing world this is not as straight forward. Many times the groups we wish to become a part of are not really part of our lives. We see websites or web businesses that we see are successful and we desire to accomplish what the people behind those web properties have accomplished. I see this on forums all the time where someone asks how someone created a specific site. People will even reverse engineer a site’s design or programming in hopes of creating the same type of site, but the design is only one piece of a web business. The keywords they use or the way content is presented is not the whole site. You may can reverse engineer these items, but you can’t reverse engineer the thought process behind the original idea. Even if you could figure out what they where thinking then you would not be 100% the same as we all have our unique experiences in life which have brought you to this point in your life.

So what is my point? My point is when making decisions for your business don’t try to copy someone verbatim, put your own spin on the plan. And decide from the start if you want to grow big or stay small. There is nothing really wrong with either choice, but each path requires a different path to accomplish. Anyone can stay small, but to grow big takes planning and investment.

Do you really want to be just like one of the big gurus, do you want to own a site like Amazon.com or Ebay. What ever your reference group is or in this case reference site, then pull it apart and figure out how they got that way. You won’t be able to duplicate them 100% but you would not want to anyway as you want to make it your own.

So do you want to grow big or stay small? Don’t answer big unless you are prepared to do what is required to create a big site and in term create a big business from that site. The money is there for people who are willing.

Link Building Strategy and Blog Goals

Linking building should be an important part of any website. Not only do links provide multiple avenues for people to find your site, they also are one of the most important factors search engines use when ranking your pages within their search engines. I’ve always worked at building links as I can but I’ve been thinking lately it would be useful to develop a strategy for building links.

I’m a fanatical reader of DailyBlogTips and this post on Blog Goals for 2008 is what has gotten me to thinking about where I would like to see this blog go over the next year. I’m too late to win the theme that was being given away in that contest, but I already own a developer license of the theme being given away anyway so that is not a big deal. But setting goals is really a good activity for any blogger

One area where I’m really weak in is the amount of backlinks that Google reports for this blog. Google never reports the actual number of links, but it should be showing more than I currently have showing. Yahoo is actually a better resource for determining the number of links you have to a particular site. SO one of my goals for this year is to create and follow a link building strategy. I currently submit links every chance I get in the form of Comment posts and on other sites that accept link submissions. I also utilize the social sites to help drive traffic and create backlinks. While this is effective, I’m sure I can do a better job in this area. I’ve been using Google Docs a good bit lately and this platform works out nicely to help monitor my link building. I will set up a spreadsheet and list any websites where I can obtain links. I also need to do a better job of contacting other webmaster in similar niches and request link trades. If I monitor my progress and make good choices then I should be able to build up a significant number of new avenues into this blog over the coming year.

Another of my goals is to increase my subscriber count into the 4 digits. I’m sure this is an obtainable goal. The first step to obtaining more subscribers is to write frequent content. As long as I keep posting regularly then I’ve noticed my count continues to rise.

Contests are also an excellent method to increase the number of subscribers to your blog. Winning the Web has an excellent post on how a contest can help your subscriber count. I will be watching the progress of this site over the coming months as he has some really good ideas on how to effectively market a blog. Another method that is effective in building of subscriber counts is to submit your feed to RSS directories people will locate your feed and some will subscribe. This practice also has the added benefit of building additional links to your content.

My third goal is to increase my page view counts. We currently run about 50K page views per month, but I’m sure I can do better than that. I would like to see that number doubled at least in the coming year. I’m sure if I accomplish goal number 1 and 2 then this goal will take care of itself.

I neglected this blog a little this past year as I was working on other money sites and just did not spend enough time on this site as a result my numbers for this site did not grow. I’m now changing my focus as many of my other sites are now on auto-pilot and won’t require as much care to continue to bring in traffic and revenue. This gives me more time to work on this blog which is what I will be doing. I will post at minimum of three times a week on this blog with cornerstone articles which should really help to bring in more SE traffic and to gain more subscribers.