Project Wonderful

You may notice the new Advertise Here widget on the right side of the page. I decided to give it a try on this blog and see how it works out. I’ve noticed a lot of people are starting to use this as a revenue stream and some are making a couple of dollars with it. I don’t expect to make a lot of money since as I looked through the system there are some fairly high profile sites with a small bid price on their ads. I figure it will be more of a method of providing my regular readers a chance to advertise their sites on No Nonsense Internet Tips easily. I’ve been asked about providing adspots in the past but really did not want to take the time to manage the ads. I did install OpenAds and played with that a little and I am using that program to manage ads on some of my other sites, but I really did not want to manage that here. I would rather spend my time here writing posts and not much on the management side of the house, so Project Wonderful is great for that. They handle all the backend and all I need to do is to paste some code and approve the ads. Well at the moment this is a great time to bid as I don’t have any bidders at the moment so your ad would basically run for free. That’s a great price :-)

I really joined because of this little loophole. I’m finding some great sites that I can advertise on and it won’t cost an arm and a leg to get my ads. This is really a lot cheaper than you can get with Adwords, so why not give it a try. I’ll report back in a few days and let you know how its going. Of course you will be able to tell, if the adspots are not full then I’ll be heart broken :-)

 

Modifying your ads based on visitor

One of the blogs I read regularly is ReadWriteWeb. I mainly read this blog because the authors are usually way ahead of the bell curve when it comes to issues around the web. They published a story today talking about the coming privacy issues and war that they predict will occur as result of those issues. Well doh, This has been coming for a long time. Its just made headline news with the recent busting of companies such as Facebook and Sears doing some fairly interesting items with user’s data. Perhaps this type of stuff has been done all along its just that now they are getting caught.

As long as there is money to be made on the web( which will be forever) then people will try to gain a competitive advantage through the use of data. Imagine an advertising system where a visitor was instantly identified when they visited a site and data was analyzed on their past purchasing history. Then the site layout was modified dynamically to similar layouts of sites where you have made purchases previously. Or certain ads where shown to you for products you where likely to purchase based on what you purchased before.

It does not take a brain surgeon to figure it if one could figure it out :-) that this would be some powerfully effective advertising and conversions would definitely increase.

Now we are not quite there yet, mainly because companies do not have enough data and the database apps are not efficient enough to find it quick enough for the billions and billions of records such a system would need to process to make correct decisions, but we may be before long.

With the advent of more high level programming languages for web applications such as Asp.Net and Web services, this type of application becomes more of a reality. How much would Advertiser’s pay to own such an application. Well its safe to say who ever builds it won’t have to work again nor will their children or their children’s children. Google, Microsoft, IBM, and definitely Facebook and Sears would be beating down your door begging for a meeting.

Well enough of my rambling, but this is some interesting food for thought. I may have to start working on picking up my programming skills a little more. Well a lot more because while I can envision such a system, I definitely am not qualified to write one. I would not even know how to start to develop the ERD for the database and I aced the database classes in college.