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Getting to first base with Social Media Marketing

January 4, 2008 By Bruce Hopkins 2 Comments

One of the blogs I read from time to time is TopRankBlog and they published an article a few days ago of a review of Getting to First Base with Social Media Marketing which seemed interesting. Well the author of the book commented offering bloggers a review copy of the book, so I thought it might be interesting and sent the author an email. My review copy was sent to me today. Of course I was thinking like a blogger when I requested the book and thought it would be more of a tutorial on how bloggers can take advantage of social media networks such as Facebook, Digg, or the countless others to increase our web traffic. I never bothered to read the actual sales copy at  Social Media Ready if I had read the copy I probably would not have asked for the copy as its not really targeted at me. Its targeted at people who would like for me or other bloggers to blog about their products.

Even though it was not targeted at me I found the book to be informative from the standpoint that it is written for people who may come asking me to advertise their wares on one of my sites. Its sometimes good to know where the people from the other side of the table are coming from. Since this is the target market a lot can be garnered from reading this eBook. Of course if you want to learn about Social Media from a blogger standpoint then it would be a waste of your time and money. While the definitions and advice may be useful for a marketing relations manager who still have trouble reading their email, but for the readers of this blog I don’t think you will learn anything about the Social Media sites you frequent. But on the other hand if you would like some incite into some of the techniques Marketing professionals  may utilize when contacting you then it may make since for you to request a review copy otherwise I doubt it will be of much use to any one who is from the other side of the equation and are building blogs for fun or profit.

 

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Modifying your ads based on visitor

January 2, 2008 By Bruce Hopkins 4 Comments

One of the blogs I read regularly is ReadWriteWeb. I mainly read this blog because the authors are usually way ahead of the bell curve when it comes to issues around the web. They published a story today talking about the coming privacy issues and war that they predict will occur as result of those issues. Well doh, This has been coming for a long time. Its just made headline news with the recent busting of companies such as Facebook and Sears doing some fairly interesting items with user’s data. Perhaps this type of stuff has been done all along its just that now they are getting caught.

As long as there is money to be made on the web( which will be forever) then people will try to gain a competitive advantage through the use of data. Imagine an advertising system where a visitor was instantly identified when they visited a site and data was analyzed on their past purchasing history. Then the site layout was modified dynamically to similar layouts of sites where you have made purchases previously. Or certain ads where shown to you for products you where likely to purchase based on what you purchased before.

It does not take a brain surgeon to figure it if one could figure it out :-) that this would be some powerfully effective advertising and conversions would definitely increase.

Now we are not quite there yet, mainly because companies do not have enough data and the database apps are not efficient enough to find it quick enough for the billions and billions of records such a system would need to process to make correct decisions, but we may be before long.

With the advent of more high level programming languages for web applications such as Asp.Net and Web services, this type of application becomes more of a reality. How much would Advertiser’s pay to own such an application. Well its safe to say who ever builds it won’t have to work again nor will their children or their children’s children. Google, Microsoft, IBM, and definitely Facebook and Sears would be beating down your door begging for a meeting.

Well enough of my rambling, but this is some interesting food for thought. I may have to start working on picking up my programming skills a little more. Well a lot more because while I can envision such a system, I definitely am not qualified to write one. I would not even know how to start to develop the ERD for the database and I aced the database classes in college.

 

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Speed Links

December 1, 2007 By Bruce Hopkins 1 Comment

There are a couple of posts on other blogs you may be interested in this week.

The first comes from Common Sense with Mark. Well CommonSense meet No Nonsense.

Mark wrote a post on whether the actions of some people in the Blogsphere were of a herd mentality and just following the A-List bloggers. This does go on quite a bit, but in a manner that I see nothing wrong with. While every blog should strive to be unique in terms of content, what is wrong with trying to generate a little traffic to your blog. Afterall isn’t that why people spend time and energy creating the content. They want people to read it. Most of Mark’s post deals with the various traffic generation trends of late such as blog rush. Blog rush was touted a little before its time. I was even guilty of this in some of my posts, but the main reason people jumped on BlogRush was because of the name behind it. Its pretty much a given that round one was a bust, but I would not be surprised to see a round two implementation of blogrush.

Mark goes on to talk about the ever ending quest for more subscribers and more comments. Of course people want these things they are what helps to make a blog popular. If you are writing a blog and do not want readers or subscribers, why don’t you just keep it on your hard drive and get it off the net.

Sorry Mark, I don’t see a lot of CommonSense in this post.

My second link is on a subject that a lot of the A-List bloggers about blogging have been touting lately, but this one did not make Mark’s list and that is including images in your posts. I personally like images in the posts as long as there are not too many and the image is somehow related to the post. The problem for me has been finding the images that I can freely post without copywriting problems. Skelliewag to the rescue with the guide to find incredible Flickr images for your blog. There are some decent suggestions in the post and I will definitely be bookmarking it. I’ve been using Live Writer lately to write on blogs and it has an addon you can download to help you find Flickr Images and insert them. It works great with WordPress, but the search for images is a little awkward. This post should help me with that problem, so you may start to see more images around here soon.

Big Pimpin

Lara from I Make Money On Facebook has posted an article about traffic generated form Facebook and how its the worst traffic on the net that caught my eye. Lara provides some insight into how Facebook works in regards for utilizing it as a traffic generation technique which has some possible merit. I’ve never really got Facebook really but with Lara’s help, I’m starting to see how it could be a powerful tool if utilized properly.

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