Building your technorati rank can do a lot to build your blog’s visibility. for this reason alone you should work to get your rank and authority as high as possible. Now some people may say you should not work to increase this number and you should let it grow naturally. While I understand the argument behind that argument, I’m also doing this to earn a little money. The higher ranks you have with the various services around the net, the more you can charge for advertising and the more traffic you will receive. So in my opinion you should work as hard as possible to build up all your ranking, not only with Technorati, but with RSS subscriber count, page rank, Alexa or what ever other metrics you want to build. Now a lot of people say this things can be gamed and they are correct, but that does not mean you should not work to build it. Whether people call it gaming or not, the numbers are still there and they will help your blog or website’s visibility, which it turn will bring more traffic.

Regular readers of this blog may have noticed the Big Bang Meme I participated in  a few days ago. Participating in Memes is a great way to build up your technorati rank. I don’t really like them as they do not ad any value to the reader, but they definitely can help a blog’s visibility. Within a couple of hours of posting the Big Bang, I knew I have made a good decision. When I posted it, this blog had a Technorati Authority of a little over 100 and a rank of 80K. Well after just a few days, the authority is over 200 and the rank has went down to 27K. This jump is directly related to the big bang meme and the number of sites that are participating. I’ve spot checked several other sites that are part of the meme and I see similar results for those blogs. Now some people will say this is a link farm and its going to kill me. Who care what other people say. My rank is improving and for every link I have going out I have just as many coming back in. I don’t expect to receive any traffic from the links on those various blogs, but the increase in technorati and the increase in number of backlinks should help me with my SE rankings in the coming months. Is this gaming a system, absolutely, but I don’t see anything wrong and if it helps this blog or helps one of my readers improve their rankings then its something good for me to do. I have a much more intensive post on improving rankings on a variety of systems that has been inspired by the recent controversy on Entrecard about utilizing RSS subscriber count as a metric for determining Entrecard ad price, but I’ll save that one for later as I need to do a little research to prove my point.